Monday, December 08, 2014

Part One of the Radical Robopocalypse for Fast Food Industry

Starbucks launched Mobile Order & Pay in Portland, Oregon and expects to introduce this feature nationally beginning in 2015.

Mobile Order & Pay allows customers to place orders in advance of their visit and pick them up at their chosen Starbucks® store. The mobile ordering experience is seamlessly integrated into Starbucks world-class mobile app and My Starbucks Rewards® loyalty program. Mobile Order & Pay is available for customers using a Starbucks® app for iPhone® (version 3.2)* in markets where the feature is available.

Store locations appear based on the GPS functionality of a customer’s iPhone®. Upon first use, customers will be asked to accept location services allowing Starbucks to identify the nearest location offering Mobile Order & Pay. If customers choose not to accept location services, they will not be able to use the Mobile Order & Pay feature but will have access to the Starbucks® Mobile Menu.

No comments: